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| Media
Strategies for Smoking Control |
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Media
Strategies for Smoking Control Guidelines,
developed by the Advocacy Institute, based upon
a consensus workshop convened for the US National
Cancer Institute in January, 1988. The guidelines
draw upon the experience of such internationally
acclaimed tobacco control media advocates as Stan
Glantz, Garfield Mahood, David Simpson, and Larry
Wallack to teach 1) Basic Principles of Media Advocacy,
2) Strategies for gaining the attention of the mass
Media, and 3) Strategies for "framing and seizing
the symbols" of the tobacco debate.. |
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