 |
|
|
|
|
| Blowing
Away the Smoke, Advisory 3 |
 |
Blowing
Away the Smoke Advisory # 3, Getting the Message
Right: Using Formative research, on
effective message development, based upon guidance
from Ethel Klein, a leading US political scientist
and one of the leading media strategists for public
health advocacy campaigns on issues ranging from
spousal abuse to handgun control. "No media campaign
can succeed," she writes, "without a powerful, coherent
organizing theme, a theme that is at the same time
logically persuasive, morally authoritative, and
capable of evoking passion." |
|
|
|
|
|
